The concept of "place" holds significant importance in the realm of beer, specifically in relation to where it is brewed. Everything from the local water used to the values embraced by the community contributes to the unique character of the beer. Baird Beer originated in the fish market of Numazu City, situated in the fishing port area of Shizuoka Prefecture.
The label of Numazu Lager beautifully captures the essence of this fish market, serving as a visual representation of the birthplace of Baird Beer.
