Saison, derived from the French word for "season," traces its roots to the rustic farming regions of southern Belgium known as Wallonia.
Baird Beer, or the brewer, presents Saison Sayuri, a captivating brew that artfully blends a rustic simplicity with a nuanced and balanced character. Drawing inspiration from retro Japanese beer posters, the label of this beer pays homage to the aesthetic by featuring attractive women in traditional Japanese kimonos. In line with this theme, the label takes on the name "Sayuri," mirroring that of the beer itself.
To evoke a nostalgic ambiance, the word "beer" is written in kanji and the text is read from right to left, following the classic notation style.
Additionally, a small but noteworthy detail is the top text on the label, traditionally displayed as "Baird Beer," which is also presented in Baird Beer's name and katakana, arranged from right to left to maintain the overall beer-themed composition. This label serves as a heartfelt tribute to Baird Beer's beloved Japanese retro posters.
